Dubai’s ‘big summer break’ is hurtling towards us like a freight train with a mere five weeks left before school’s out and the mass exodus begins. It’s seems such a unique lifestyle quirk the way so many families collectively leave town over the same period to travel to their home countries or other exotic destinations during July and August, essentially to escape two of the warmest months of the year here in the UAE. I know that we are certainly looking forward to our imminent trip to South Africa, and for those of us who travel down to the Southern Hemisphere, our summer breaks are in fact winter escapes when we get there. It’s around this time of year, every year, that I’m on the lookout for some cute new gear for the kids. The Durban winter is by no means harsh, but we do find ourselves needing some warmer options, and of course with two kids growing like weeds, I need to buy new winter pieces every year. This year I spotted a brand I was not familiar with at the newly launched online kids concept store, Martin & Ella. This hot new shop on the block stocks an impressive collection of furniture, accessories and clothing for children – all of which I was obviously thrilled about for our project and styling needs, but what the girls and I really fell in love with when we first trawled through their website was Piupiuchick kids wear.
Designed and produced near Porto, this Portuguese brand was started by two sisters and a friend in 2012. As with most newer brands, the company has a focus on organic and sustainable textiles, and whilst those ‘feel good, do good’ qualities have become an important part of my search criteria, there are two things that I particularly love about this brand – it caters not just to the tiny tots, but goes all the way up to 14, and many of the pieces are unisex. As my two are getting older, and as my work constantly exposes me to adorable brands and concepts for kids, I find that it can be a struggle to find ones that offer sizes beyond eight to ten. Piupiuchick is a breath of fresh air in this regard. And when I showed pictures to the kids, they were as enthusiastic as I was. Trust me, when Ethan shows an interest in anything that isn’t a matching khaki set designed for the bush, it’s worth a second look. And when he opts for a pink trackie top (sweater), and Kaitlyn picks a skirt, I’m sold!
Knowing that Martin and Ella caries sizes to cater to the entire House of Hawkes brood, aged 8 months to 10 years, we rounded up the smalls for a fun dress-up session and got clicking so we could share this beautiful brand with you.
You can shop all the kids’ looks online locally at Martin & Ella. I would hurry while their stocks last!
// 1 green shorts // 2 ribbed sleeveless bodysuit and high waisted baby shorts // 3 long-sleeved one piece // 4 blue swim shorts // 5 nazare pink sweatshirt // 6 nazare yellow sweater // 7 demin baby romper // 8 long skirt // 9 unisex green tee // 10 unisex yellow trousers // 11 unisex rainbow sweater // 12 demin shorts //