fronteriors: an exciting new venture

16/04/2019

fronteriors: an exciting new venture

16/04/2019
Kathryn Hawkes & Linda Dekkers Co-founders of Fronteriors-01

If you follow me on Instagram, you may already know that I made a rather exciting announcement last month. I’ve started a new business venture with friend and fellow interior stylist, Linda Dekkers, better known as @liveloudgirl. Linda and I met at an industry event a few years ago and have maintained a great working relationship and valuable friendship ever since. In fact, it’s been a collaborative connection with us from the very beginning. We often catch up to exchange thoughts and ideas and at our first such meeting this year, during yet another discussion about upgrading and/or hacking IKEA furniture for clients that required some level of custom carpentry, and our frustration with the fact that no such ready-made product exists in the market, we decided, pretty much on the spur of the moment, to ‘fill that gap’ ourselves. And literally just like that, Fronteriors was born!

Following that eventful lunch, we have spent several weeks channelling our creativity to design a range of custom doors and tops to fit a selection of IKEA furniture frames. The concept of making bespoke fronts and accessories to upgrade IKEA pieces isn’t new – it exists across Europe and the US, but what we will offer is something locally available to the Middle East region as well as a selection of unique finishes that have not yet been seen in this arena.

Linda and I have dedicated a lot of time and thought to selecting the finishes and options for our first launch. Safe to say that the reaction to my recent BILLY 2.0 #IKEAhack confirmed what we had known all along – cane doors would be one of the key attractions of our launch collection. The cane frenzy aside, we have also made carefully considered choices for the other surfaces of our fronts, sides and tops and we are pretty confident that these are going to wow you too.

We announced our design collaboration via our Instagram platforms on 7 March and have been overwhelmed by the messages of excitement, encouragement, love and support received ever since – evident by the requests for pre-orders that have resulted in a growing wait list. Needless to say, the pressure is on and whilst we are still knee deep in the sampling process, we cannot wait to deliver our first products to the new homes.

As we had said in my Instagram posts, there’s no million dollar plan in place here, just two ridiculously passionate interior gals throwing caution to the wind and following a shared dream. Keep an eye on our Fronteriors Instagram feed for a look at what’s inspiring us and some behind the scenes action as we prepare to open our online doors. See what I did there? ; )

Kathryn Hawkes

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Hi, I’m Kathryn


House of Hawkes is a boutique interior design studio based in Dubai. This website is where it all started and remains a creative space for my love of design and decor, and for sharing awesome everyday things. More about me & the team

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  • Sunset at the beach, not a bad end to Friday 😁 #mydubai #sunset #dubai #uae
  • These RÖNNINGE chairs are new at @ikeauae and we're wild about their elegant simplicity. In fact, therevare a few new items that have caught our eye there recently so we've rounded up some favourites on houseofhawkes.com. link in bio. #ikea #favourites
  • Can we call it a day yet? #home #evening #winetime
  • It started with a conversation over lunch that went something like this: 'so these custom doors and tops that we're forever making for clients, we should probably just make more and sell them because everyone always asks where we got them'... hmm, 'seems like a perfectly reasonable plan for two people already overwhelmed by their workload. Yalla, let's do it!' And then there was the #billyhack that accelerated our @fronteriors launch plans. Read all about my exciting new business venture with @liveloudgirl on the blog. Link in profile.
  • Walking our the door with a long to do list ahead of me, including a stop to pick up Ethan's new passport that I applied for early September 2018. Better late than never, eh!? In case you missed the news about my design collaboration with @helmiibeds there's a post on the blog with all the details - and it's available to shop online if you're in the market for an awesome new bed with a handy removable cover! 📷 by @marli_smithphotography #helmiiXhouseofhawkes #bedslipcover #removablebedcover #bedroomstyling #bedroomdecor #houseofhawkes
  • The kids and I escaped for RAK to join friends for an overnight getaway. Safe to say the smalls have had a blast! 
#rak #rasalkhaimah #uae #desert #desertfun
  • I'm taling the kids on an overnight mini vacay to Ras Al Khaimah today, although they've talked it up to something substantially more glamorous... and now it's raining. Really, weather?! Anyhoo, how cute is this room? Our refreshed website is live and a tour of this space will be on there soon. But first, the mini-break. 📷 by @marli_smithphotography
#girlsroom #projectjunior #girlsroomdecor #girlsroomdecor #kidsroom #kidsdecor
  • Bed. That's where the party's at for me tonight. I can feel a cold coming at me like a freight train so I'm dosing myself and catching some early zzz's. This room though, and that afternoon light, from our styling sesh at casa @whitemossdecor is giving me good vibes. Night night insta family. 
#bedroominspo #bedroomdecor #bedroomstyling #whitemoss #hmhome #linen #leatherheadboard
  • Hi Kate 🙋🏼‍♀️ #livingroomstyle #fashionicons #mywestelm

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